Wednesday, August 31, 2016

Why PPC is Important for e-commerce Business?

Have you ever noticed sponsored ads when you search anything on Google? These are paid ads and the strategy is called pay per click advertising, a revolutionary concept in the world of digital marketing. No matter, what type of business you own, customers are important for your business to increase your sales and eventually, your revenues. Now the question is, “how do you expect to woo these customers to your online business?” The first answer is, undoubtedly, the SEO. However, not to discourage you, a successful SEO has over 200 factors behind it. The hardest part is the ambiguity around these factors that Google never reveals. Even if you master these, how could you imagine beating your competitors with organic search result who have been into it since ages? The best thing you can do is harness the power of PPC advertising for your business.

What is PPC?
Pay per click or PPC is an online advertising program that has become popular because it brings results in a quick span of time. The most tempting fact is that PPC advertising does not cost you a fortune. It is simple, unbeatable effective and cheaper. Be it Google AdWords, Facebook ads or Pinterest, everything has space for paid advertising.

Important of PPC ad Campaigns
If you are in an e-commerce business, you know how tough competition exists in the market. Whatever scenario is there, you have to struggle and top high in search engine result pages (SERPs). Although search engines have challenges for every type of business, for e-commerce stores, it is the biggest challenge. That is where PPC ads come to rescue. You need traffic and PPC advertising brings that traffic to you, simple is that. According to a report, companies that use PPC has experienced a 90-105% increase in ROI compared to the companies that don’t use proper click advertising.

Benefits of PPC for Ecommerce Business
·         You can target specific audience group through various ad groups.
·         It is a cheaper source of getting organic traffic.
·         You have to pay only when someone clicks. This means you pay only when you have visitors.

Does that mean you don’t need SEO?
The answer to this question is NO. No matter, how effective the PPC campaigns are performing, SEO is still a must. In fact, both SEO and PPC must go hand and hand together. SEO offers great long term results and PPC offers immediate results. SEO offers exposure, branding and awareness OF your business. On the other hand, paid advertising offers highly measurable and quantifiable results.
As your store starts getting visitors and sales leads through search engine optimization, you can take a pause on paid advertising. Be sure that you never stop doing either search engine optimization or pay per click advertising. You just need to find a right balance between both strategies. As well all know that search enginealgorithms keep on changing that impact your website. But is does not require whole process to start from the square one. You just need to make required changes on your website.
To sum up, when your PPC campaigns are not running properly, it can put negative effects on your online business. No matter whether you are a first-time or experienced marketer, it is important to get your campaigns reviewed by dedicated PPC experts.

SEO and PPC must go hand in hand, if you are running an e-commerce store. You can decrease the amount of investment once you start noticing organic traffic and sales leads through SEO. But don’t stop doing PPC completely.  

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