If you are among the one playing
online advertising game, then at some point of time, you will definitely come
to do a little pay per click – a paid advertising strategy. A few people try to do pay per click on their
own because they think that do-it-yourself PPC will allow a full control on
their internet marketing practices, will secure your company’s confidential
data from outsiders, will be less hassling and will save your money. Undoubtedly,
you will these benefits, except the monetary benefit. If you are investing in
PPC, you want it to be successful in every term. But due to lack of experience,
expertise and time, you often fall behind.
In this scenario, finding a genuine
PPC freelancer is the best option for most businesses with small budgets and
less time due to other better things to do for your business. But if you are
hiring a freelancer, make sure that you hire an expert and experienced one, and
it is important to note if they are doing the right things. There are many
hucksters who take advantage of their clients who are uneducated of paid advertising
and get diverted from doing it the right way.
Here are a few tips to weigh up a PPC Freelancer
Certification should not be the sole parameter for analyzing the
credibility.
There are no colleges offering
degrees in pay per click. So it is only the certificate that serves as the best
indicator of a professional freelancer. A good freelancer must be certified by
Google AdWords and MSN AdExcellence certifications. Google Analytics
certification is also a positive point, but the other two are important. The
certification is achieved by giving a test that contains multiple choice
questions that cover basic knowledge of PPC structure and strategy. So only a
knowledgeable and expert person can crack the test and the certification holder
assures quality work. But certification should be used as minimum qualification
only. This is because there are many PPC schools that offer training of very
low quality. To be sure, just make sure that your freelancer has certification
directly from the search engines only.
Freelance should focus on organic work, not Tricks.
The best way to test your
freelancer’s knowledge is to let them review your account and know what they
can do to improve your account. Check if they are talking about tricks only or
they have some knowledge of keywords, landing page and other basics of PPC. One
who is an expert in gimmicks will give you short-term results only.
He/she must be updated with current PPC news.
Another sign of a good PPC freelancer
is that they keep themselves updated with current trends and updates in the
market. If you are new to paid searching, then you probably don’t know anything
about what’s going on in the PPC. So before talking to a freelancer, take a
look on the top stories and get some knowledge of the field through the
websites like PPC hero, Search Engine Land, Softtrix web solutions etc.There are plenty of PPC
freelancers available. Take proper time to vet an expert using above tips to
reward you with better account performance.
Summary:
Hiring a right PPC freelancer can
be daunting due to the many options available. Certification is not sufficient
to judge the level of experience, knowledge and expertise of a freelancer. Hire
an expert with the certification from search engines only.
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