“Should I use pay per click or SEO for my business promotion
on the Internet?” This is the most confusing questions for many people involved
in the Internet marketing. Pay per click (PPC) and Search Engine Optimization
(SEO) are strong rivals to each other. Although both marketing strategies have
made their remarks in the industry, PPC is getting more and more popular day by
day. This is because white label PPC services offer faster results if it is
done properly, that is, without mistakes in order to get excellent results.
Here are five mistakes that you should avoid while getting PPC services:
Not giving required
attention to Keywords
Like SEO, success of PPC basically depends on identifying the
right keywords for your campaign. It is the primary task to identifying the
most relevant, searched and result-oriented keywords that will bring sales to
your business. Keywords create the foundation for your business on the Internet
and help your visitors and customers understand your website properly. To carry
out this task, use the best and experts’ recommended keyword research tools
that will help you identify only the best keywords for your business.
Bidding on Generic Terms
Generic keyword terms are useful, but when it comes to
bidding, these are of less use. Bidding on generic terms is useless. Instead,
put your complete focus on long tail keywords that will actually bring traffic
to your website. For instance, instead of bidding on the keyword “jewelry”, bid
on the keyword “diamond rings for women” to get the best results. Long tail
keywords provide significant search volume and have less competition as
compared to generic terms. Also, people make long tail searches to find the
exact information.
Avoiding PPC Analysis of
your Competitors
You cannot perform well without knowing the behavior of your
competitors. It is really important to know who your relevant competitors in
PPC are. There are many online tools available that allow you to look deeper
into the activities of your competitors on the Internet. Remember, online
competitors are different from offline competitors. You have to use these
tools, pull the required data and then take required action accordingly to
improve your campaigns’ performance.
Landing Page is different
from your PPC Ad
Experts say that landing pages are the keys to smarter
marketing practices. The content and information on your landing pages must be
relevant to what your advertisement content says. It engages your visitors and
only relevant as well as useful pages are able to turn visitors into customers.
So it is your landing page that can result in higher conversation rates and a
lower cost-per-click.
Not Tracking ROI by Keywords
Calculating Return on investment (ROI) is the major principle
of PPC campaigns. PPC expert analyzes the performance of keywords on a daily
basis. However, many advertisers as well as business owners ignore it. Tracking
ROI helps you check which keywords are performing well and which keywords are bad.
The most important thing is to pick the right method of ROI calculation and
stick with it. If you start flipping back and forth in metrics, it will become so
confusing for you.
Even if you are getting white label pay per click services, check if
these things are followed by the experts properly.
PPC is full of benefits, even more than that of SEO. No
matter you are getting white label PPC services or setting up and in-house
team, there are a few common mistakes made by the advertisers and should be
avoided.
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