How to Make Your Website Trustworthy

A visitor can judge in few seconds that whether he/she should stay on your website or leave it immediately. The choice of the visitor can make a huge difference in your sales and income. In this regard, the trustworthiness of you site plays a key role. If a user does not find your site trustworthy he will definitely never visit your site again.




Why is Trustworthiness Important?

In modern business, where there are chances of phishing, scams, fake businesses, people have become more aware of their online activities and even clicks. And your online business also needs online transactions, so you need to be super trustful to gain customer’s trust.

There are some methods which you can use to increase trust rate of your site.

1) Strong Website Design

Imagine this scenario: You are walking on a road feeling very hungry and want to eat something delicious. Will you go to a shop with broken windows and uncovered eatables or will you go to a shop with bright lights and covered eatables?

Probably your choice would be the second one. So apply the same rules on your website, if it has beautiful and interactive design, users will automatically attract towards it. Your website design will put a positive impression on the customer.

2) Keep your Website Up-to-date

Keep your site updated is the most important thing to do. Content is the king of your site, so try to update it with unique content frequently. If you will update your search with content, more readers will engage with your site and it will also give Google more options to index your site. If you have just started a blog/site, just update its contents regularly.

Keep updating information of your products, their descriptions etc. Any outdated information on your site can lose a customer of your site.

3) Embed Secure Badges

To make your site trustworthy, you must make your customer feel safe when they visit your site. One way of doing this is to add a secure badge on your site. This way the customer can ensure that the site he/she is visiting is safe.

4) Be Active 24/7

If your website, Facebook page or any social link is not updated for a while, how a customer can make an order on your site. Keep your site updated, make a reply to your tweets, engage with you the customer as much as possible.

 5)You Should be Contacted Easily

Nowadays, online business companies just make a contact form and think that that’s enough for them. Doing so frustrates the customers and they eventually leave your site. Provide as much contact information to the customers as you can. Contact us page of your website should at least include a phone number, mailing address, and e-mail address.

Conclusion:-

To make your site trustworthy is only in your hands. If you are sincere towards your business, do apply the above-mentioned methods on your site. There may be some more methods but you just have to focus on the security of your customers and their information.

Best Ways For Small Businesses To Outsource SEO Services

Companies are stressing on increasing their online visibility. It has become very important to rank high on search engines which is why the demand for search engine optimization services is increasing every day. Search Engine Optimization is the backbone of online visibility and you need to have extension knowledge of how search engines work. While having such thorough knowledge of search marketing techniques is helpful, it is not practically possible for every business owner to know everything. Moreover, SEO is a time-taking exercise – another limitation for most business owners, even small ones.

Good SEO is of utmost importance for small businesses but lack of time, expertise and resources often makes it tough for such companies to improve their online visibility. This is where SEO service providers come into the picture, as they are the one who have the know-how about optimization. You can also outsource SEO India services to a reliable marketing partner who have been in the business for a considerable period of time. In this article we will discuss on some of the best ways to search for a reliable service provider.

# Finding a Reputable Firm               
There are literally thousands of so-called SEO experts out there who will do anything to attract small businesses. You will regularly receive emails from them, see advertisements about them on social media and be lured by attractive discounts and offers. But these shouldn’t be your benchmark of identifying a reputable firm. You must identify a reputable company by finding out more about their work ethics, how effective their marketing strategy is and whether they have a reputation of meeting clients’ need.    

       

# Look For Experienced Firm           
The world of search engine optimization is constantly changing and SEO experts need to have a firm grasp on its changing dynamics. A new SEO company may not have the expertise to understand such dynamics which is why you should look for an experienced search marketing expert. Experience will teach the SEO service provider all about latest trends, best software for the business, methods and tricks to improve small business’s visibility etc.        

# Fits Your Budget              
As a small business budget is one of your major concerns. Hiring a SEO firm is a big decision especially if it means stretching your budget. It makes no sense to spend on a company that quotes high service rates. In fact you need to look for a SEO service provider that offer great solution yet assures positive ROI. Moreover you should look for a service provider that has a flexible rate chart and is ready to offer certain services at lower rates without compromising on quality.     

# Check Portfolio
A good SEO service provider will have an impressive portfolio that will speak about them. Once you have shortlisted a few companies, look into their portfolio to see what kind of work they have done previously. Have their done work in your niche and how successful have they been in improving a company’s search rankings.     

  

# Ability to Meet Your Goals            
You must realize that every business doesn’t expect similar  results. While a brick andmortar store will want to use the Internet to bring in new customers, a cab service provider will want to tell why he is the best in the area. When you look for a SEO company, find out whether they can meet your goals.  

Keeping the above points in mind will help you find the best company and ultimately fetch you desirable results.  

Summary
In this write-up we discuss best ways to find a reliable and experienced SEO service provider which has the capability to improve your small business’s online visibility.    

Your Guide to the right PPC Freelancer

If you are among the one playing online advertising game, then at some point of time, you will definitely come to do a little pay per click – a paid advertising strategy.  A few people try to do pay per click on their own because they think that do-it-yourself PPC will allow a full control on their internet marketing practices, will secure your company’s confidential data from outsiders, will be less hassling and will save your money. Undoubtedly, you will these benefits, except the monetary benefit. If you are investing in PPC, you want it to be successful in every term. But due to lack of experience, expertise and time, you often fall behind.

In this scenario, finding a genuine PPC freelancer is the best option for most businesses with small budgets and less time due to other better things to do for your business. But if you are hiring a freelancer, make sure that you hire an expert and experienced one, and it is important to note if they are doing the right things. There are many hucksters who take advantage of their clients who are uneducated of paid advertising and get diverted from doing it the right way.

Here are a few tips to weigh up a PPC Freelancer

Certification should not be the sole parameter for analyzing the credibility.

There are no colleges offering degrees in pay per click. So it is only the certificate that serves as the best indicator of a professional freelancer. A good freelancer must be certified by Google AdWords and MSN AdExcellence certifications. Google Analytics certification is also a positive point, but the other two are important. The certification is achieved by giving a test that contains multiple choice questions that cover basic knowledge of PPC structure and strategy. So only a knowledgeable and expert person can crack the test and the certification holder assures quality work. But certification should be used as minimum qualification only. This is because there are many PPC schools that offer training of very low quality. To be sure, just make sure that your freelancer has certification directly from the search engines only.

Freelance should focus on organic work, not Tricks.

The best way to test your freelancer’s knowledge is to let them review your account and know what they can do to improve your account. Check if they are talking about tricks only or they have some knowledge of keywords, landing page and other basics of PPC. One who is an expert in gimmicks will give you short-term results only.

He/she must be updated with current PPC news.

Another sign of a good PPC freelancer is that they keep themselves updated with current trends and updates in the market. If you are new to paid searching, then you probably don’t know anything about what’s going on in the PPC. So before talking to a freelancer, take a look on the top stories and get some knowledge of the field through the websites like PPC hero, Search Engine Land, Softtrix web solutions etc.There are plenty of PPC freelancers available. Take proper time to vet an expert using above tips to reward you with better account performance.

Summary:

Hiring a right PPC freelancer can be daunting due to the many options available. Certification is not sufficient to judge the level of experience, knowledge and expertise of a freelancer. Hire an expert with the certification from search engines only. 

Avoid Following Mistakes While Getting PPC Services

“Should I use pay per click or SEO for my business promotion on the Internet?” This is the most confusing questions for many people involved in the Internet marketing. Pay per click (PPC) and Search Engine Optimization (SEO) are strong rivals to each other. Although both marketing strategies have made their remarks in the industry, PPC is getting more and more popular day by day. This is because white label PPC services offer faster results if it is done properly, that is, without mistakes in order to get excellent results.

Here are five mistakes that you should avoid while getting PPC services:

Not giving required attention to Keywords

Like SEO, success of PPC basically depends on identifying the right keywords for your campaign. It is the primary task to identifying the most relevant, searched and result-oriented keywords that will bring sales to your business. Keywords create the foundation for your business on the Internet and help your visitors and customers understand your website properly. To carry out this task, use the best and experts’ recommended keyword research tools that will help you identify only the best keywords for your business.

Bidding on Generic Terms

Generic keyword terms are useful, but when it comes to bidding, these are of less use. Bidding on generic terms is useless. Instead, put your complete focus on long tail keywords that will actually bring traffic to your website. For instance, instead of bidding on the keyword “jewelry”, bid on the keyword “diamond rings for women” to get the best results. Long tail keywords provide significant search volume and have less competition as compared to generic terms. Also, people make long tail searches to find the exact information.

Avoiding PPC Analysis of your Competitors

You cannot perform well without knowing the behavior of your competitors. It is really important to know who your relevant competitors in PPC are. There are many online tools available that allow you to look deeper into the activities of your competitors on the Internet. Remember, online competitors are different from offline competitors. You have to use these tools, pull the required data and then take required action accordingly to improve your campaigns’ performance.

Landing Page is different from your PPC Ad

Experts say that landing pages are the keys to smarter marketing practices. The content and information on your landing pages must be relevant to what your advertisement content says. It engages your visitors and only relevant as well as useful pages are able to turn visitors into customers. So it is your landing page that can result in higher conversation rates and a lower cost-per-click.

Not Tracking ROI by Keywords

Calculating Return on investment (ROI) is the major principle of PPC campaigns. PPC expert analyzes the performance of keywords on a daily basis. However, many advertisers as well as business owners ignore it. Tracking ROI helps you check which keywords are performing well and which keywords are bad. The most important thing is to pick the right method of ROI calculation and stick with it. If you start flipping back and forth in metrics, it will become so confusing for you.

Even if you are getting white label pay per click services, check if these things are followed by the experts properly.

PPC is full of benefits, even more than that of SEO. No matter you are getting white label PPC services or setting up and in-house team, there are a few common mistakes made by the advertisers and should be avoided. 

In-House vs. Outsource PPC – Which One is better?

Online businesses often come to this internet marketing question: should you choose in-house pay per click or outsource your PPC services. Most of the time, business owners and advertisers choose to outsource their services to save on money. But this is not the case every time. There are many advantages associated with it because of which people consider outsourcing their pay per click services.

To help with your decision, here is a clear difference between in-house and outsourced PPC.

Level of Expertise

If you hire a PPC agency, they are specialist in this field. They don’t only have knowledge in their field, but they keep themselves updated with current market trends and strategies for running successful marketing campaigns. They are well aware of market conditions and have better capability to know the right audience for your business. Their expertise is clearly reflected in their work. As compared to this, your in-house team may be a short-term solution to your PPC needs. This is because they have other important tasks to do and they find it hard to keep them updated with the changes.

Perspective of Industry

This is the most beneficial point for the businesses that are really serious about their internet marketing strategies. In-house employees have the knowledge only with their company only. But if you are working on multiple websites, it is complicated for your in-house team to perform equally well for all websites. On the other hand, Google adwords agencies have experience working on multiple projects. They can provide you a fresh working approach while taking benefit from their past work. Chances are they have experience working with a similar domain that will be a plus point to get your work done quickly.

Cost

With an in-house team, you have to pay fixed salaries to all team members, regardless of the results obtained. Believe it or not, for genuine PPC specialists, you need to pay too really high. With outsourcing option, you pay less for more work and the results are assured as well quickly. It actually depends on short-term and long-term projects. Or short-term projects, outsourcing PPC is the best option. But if you have a healthy budget, in-house option serves better in the long run. Another cost related benefit is that, in-house option has fixed costs associated with it. But with PPC agency, costs are variants; it means you pay only when you need services.

Now you have enough parameters to consider when hiring or not hiring an agency to outsource PPC services. Hopefully, this post has provided you a clear picture of which option is better. In-house team seems a right solution for small businesses. But approaching a PPC agency seems the best solution for large business firms who don’t want to put their marketing strategies at stake. 

Summary:

When it comes to dealing with PPC, the most confusing thing is choosing between in-house and outsource PPC. Read this article to know which one is better than the other according to your requirements, budget and time available. 

5 Steps to the Best PPC Management Service

PPC campaigns are known for generating sales, traffic and branding in a short time, but only when you have the best PPC management service working for you. There is a large number of pay per click firms that offer managed services to the advertisers or business owners and promise the best campaigns for their clients. And, finding a right service for your needs is a hard row to hoe unless you take care of a few important things.

Finding the best PPC Management:

Step 1: Scan their Website Carefully

A good Pay per click firm keeps everything transparent. They have a fully-established and user-friendly website where they put a lot of information about their company with all types of services, testimonials, achievements, newsletters and everything necessary. Look at their website properly, especially, what they have to say about pay per click services and their strategies to carry out successful campaigns. Also, they must rank high on Google when you search for their services. It is good if the agency has relevant experience working on similar domain that of your business.

Step 2: Experience and Technical Knowledge

Pay per click involves a lot of things like keyword selection, setting up an effective account, creating ad groups, finalizing budget, monitoring campaign performance on a regular basis, identifying and using negative keywords and many other technical things. It really needs someone experienced, expert and dedicated one to handle it. Hence, if you are planning to choose an inexperienced agency or individual to save some amount of your money, this could prove to be tragic for your business. So the best option is to hire an agency that has a vast history in handling PPC campaigns across multiple industries.

Step 3: Look at their Qualification

Make sure the firm that you are planning to hire is qualified in Google Adwords. This is the most important tool used for pay per click management by the experts. Google Adwords is not that easy to use. It needs core technical knowledge on how to utilize it to generate profitable outcomes. Also, make sure that the agency is a team of experts, not an individual to handle the whole PPC tasks.

Step 4: Track their Clients’ Testimonials

Nothing could reflect the trustworthiness, quality of services and dedication offered by an agency better than the feedback from previous clients. A good PPC firm is never afraid to let their clients talk about their services and client relationship on their website that future clients can use as reference. They have their testimonials in written or video form with lots of useful information about the clients who have provided the feedback. Use this information to analyze the client’s satisfaction level. 

Step 5: Must have an Active Blog

Look for a PPC management firm that wants to help people with no-cost tips and information about pay per click advertising. Such a firm always has a blog full of articles on PPC and other services that they offer.

All you need is to make little effort to find the best White Label PPC management service, and then rest on your recliner and watch your campaigns converting traffic into sales leads.  

White Label PPC Management – Proliferate your Revenue and Client Satisfaction

Imagine a scene: you have an existing client for which you are doing the world-class web development, hosting, graphic designing and SEO. One day, the client increases his budget and asks you to use some help with PPC management. You can’t say no and say a big yes to your client. But when you share this with your team and strategy director, you realize that your team has no capability to provide PPC services at present and doing so will require lots of training, time and money. You would have to defer some core business activities, which is not acceptable.

Here comes the role of white label PPC management, which is worry-free and highly effective method for both parties, your business and your client.

The foremost reason to outsource your PPC services is that it is a cost-effective way to improve your client services. Hiring a third-party company for your client’s pay per click needs is budget-friendlier than hiring a few experts in managing an in-house for PPC. If you hire a certified PPC expert, it would cost you so much. Also, training your existing team is also not as feasible as it is to outsource your services. With this, you can shrink or expand your team as and when required.

Not having unnecessary employees will cut down your office expanses. Make sure the team that you partner with should be able to handle all your client’s PPC needs professionally and quickly in an effective manner. Only with an excellent white label PPC management, you will be able to handle all of your client’s marketing campaigns effectively that make you more trustworthy for your client, thus strengthening the client satisfaction parameter of your business.  

Another great reason behind outsourcing your PPC services is that an agency, specializing in pay per click, will give get you the results that you would not be able to achieve individually or by training someone in-house. Since these agencies have experiences working with multiple industries, it is possible that they have previously worked with an industry similar to yours. It is a bonus point for you to get the best result quickly at small budget. They have ability to reach exactly where your client’s target audience is located.  But the most important thing to note is that whichever company you hire, it must be Google or Bing ads certified. Before signing any contract, make sure that you look for these important certifications.

Now, the best reason for a white label solution is that you get another demanding service added to your company and get a new revenue stream with huge margin. Overall, associating with a genuine white label PPC management is that you get access to a superlative team of PPC experts, get ability to control your company’s size, reduce expenses, have better client relationship and saves you on time as well as money. You can now focus on other important business activities. In simple terms, it improves your ROI significantly and helps fulfill your client’s demands. 

Summary:

White label PPC management services enable you to tap into new revenue streams and strengthen your client’s satisfaction, which give you more reach to local, national and international client. To leverage the most out of white label services, hire a Google Certified agency with positive feedback from previous clients. 

Things to look into a PPC Expert before hiring them

Growing demand of paid marketing practices has given rise to many agencies, consultants and advertising companies, dealing in Pay-per-click. Due to many options, it is laborious to find the best PPC expert who can better understand your business needs and work towards achieving your business goals.
Here are a few important factors listed below that will help you while making this important decision:





Customized PPC Services
Make sure the expert that you are going to hire, has a better understanding of your business and its needs. They must do deep research to understand the right keywords for marketing and promoting your business through paid ad strategies. Be sure that the services you receive from the advertiser are relevant and useful for your business.

Understandability of your Business Goals
Even before you start hunting for a PPC consultant, understand your business goals first. Ensure that the consultant also understands everything about your business and marketing goals properly in details. Accordingly, they must have a detailed understanding of the current market trend, must be able to identify opportunities, competitors, etc. to come up with successful marketing campaigns.

Expertise to handle all PPC requirements
PPC is a multidisciplinary strategy that requires different skills like, content writing, online bidding, SEO, HTML and a few more. Your PPC person must possess all these skills. No matter, you hire an individual or a specialized agency dealing in these services, it is important to check out if the team has all these expertise to handle the task appropriately.

Verify the Credibility of PPC Expert
It is even more important to check out the credentials of expertise and authenticity of agency before signing up with them. Visit their website and check what their previous clients have to say. Also, check their history and everything that will make you assured of their quality of services. To check their professionalism, read their blogs, articles and newsletters. Ask the expert to show their track record with existing clients that will really help you determine their service quality.

Check Communicability
To ensure that your PPC campaign is carried out in a timely and effective manner, communication between both parties for the progress is important. The expert must be able to monitor the progress and provide reports on a daily basis.

Must be experienced
PPC guidelines and working rules keep on changing. So make sure the PPC consultant is updated with these changes and possesses expertise to deliver the results accordingly. Having the knowledge of SEO, blogging, social media marketing is a plus point.

Commitment to Deliver Results
An expert would commit to deliver the best results if they have an effective attitude gained from previous work. Some people talk about it in the sales pitch and some on coordination call. Judging the commitment is easy by assessing their behavior over a period of time working with them.

Must be able to spend Budget Wisely
Being a business owner, even a single dollar you spend on your business matters for you. So even if you have a small budget, hired professional must value it and spend it wisely on worthy campaigns without wasting it.
All these factors form a framework that helps you assess the expertise, credibility and the ability of a PPC expert to handle the paid ad marketing part of your business.

6 Tips To Remember When Hiring Google AdWords Ad Agency

If you want to clinch a place in the competitive Internet space, you have to rely on advertising. But advertising on the Internet is very different from advertising in other mediums. Advertising on the Internet is all about having a thorough idea about what users search for, how your product and/or service can be better searched on search engines, and lastly, how you earn revenue through it. This is where Google AdWords come into the picture. It is the most prominent and widely used advertising service by Google.

In order to effectively use Google AdWords, you need to hire the services of an ad agency which can help you with your campaign. When you decide to hire a Google AdWords ad agency, you must find out all you can about the agency beforehand. Below we have listed 6 tips that will help you hire the best agencies or PPCExpert India.

Where & How Did The Ad Agency Guy Learn AdWords?
When you spend money to learn something, you want to learn faster. You also tend to put in extra effort to understand concepts better. But when someone else invests on your learning, or you learn while working under somebody’s payroll, there isn’t the same urge. This is what happens with most people. When you are hiring an ad agency, find out if the account managers learnt AdWords on their own. If so, they will have a crisper understanding of how AdWords work thus helping your business better.

Work With A Team
Mastering AdWords is not an easy job and requires a team. Hire an agency which has a dedicated team that can manage large volumes of work. A large team means lots of resources too. Another advantage of working with a team is that when one worker goes on holiday, your business doesn’t get hampered.

Does The Agency offer More Than AdWords Services?
You will find agencies that promise a multitude of services, apart from Google AdWords. Since digital marketing is not just about AdWords but also about search engine optimization (SEO), social media marketing, web designing, pay-per-click (PPC) and lots more, a multiservice company will help you chalk out a comprehensive plan that will take your business places. 

Know About The Reputation of The Agency
It is very important that you hire an ad agency that has been in the business for some time and has earned reputation purely on merit. But how do you find the best ad agencies? Some of the means by which you can find a reputable ad agency is by consulting a trusted colleague. Another great way of finding out about a company is by referring to its portfolio. 

Do They Offer What You Want? 

It helps to work with an agency that is at the same level as you. If you have a specific advertising requirement, the agency should be able to fulfill your needs. Hiring an agency that has previous experience in working on a similar niche helps.

Does The Agency Have Proper Certification?
Lastly, only hire an agency that is certified. Getting a Google AdWords certification is really not tough so if you have shortlisted a company that hasn’t passed the fairly easy exams conducted by Google, you are associating with amateurs. Stay away from them.

Keep in mind these six tips and see how you get the services of the best ad agency in town!
Summary

In this write-up we discuss six tips on how you can hire the best Google AdWords ad agency and get services that will enhance your business and earn you advertising revenue.